Human Factors Intelligence™ Solutions
Human Factors Intelligence™ Solutions focus on understanding users in context — their needs, behaviours, expectations, and decision-making — before and alongside product development.
These services are designed to reduce uncertainty early, support strategic decisions, and ensure products are developed with real user insight rather than assumptions.
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Medical Market Research
Medical Market Research is used to explore unmet needs, preferences, and behaviours among patients, caregivers, and healthcare professionals.
This research supports informed decision-making across product strategy, design inputs, and development planning.
What we do:
Conduct structured interviews and qualitative research with relevant user groups
Explore current practices, pain points, and unmet needs
Assess perceptions of existing products and workflows
Translate findings into clear, actionable insights for development teams
This work is particularly valuable when teams need to validate assumptions, prioritise features, or understand the real-world context in which a product will be used.
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Ethnographic Research
Ethnographic Research focuses on observing users in their real environments to understand how products, systems, and workflows are used in practice.
Rather than relying solely on self-reported feedback, this approach captures real behaviours, constraints, and workarounds that may otherwise be missed.
What we do:
Observe users in clinical, home, or simulated environments
Analyse real-world workflows, interactions, and constraints
Identify latent risks, inefficiencies, and usability challenges
Provide grounded insights that inform safer, more intuitive designs
Ethnographic research is especially useful for complex devices, multi-user systems, or environments where context plays a critical role in safe use.
