Understanding your intended users to create usable medical devices.
THAY Medical are continuously performing research into medical device users and how they interact and manage their healthcare systems, medical devices, conditions, disabilities and injuries. As such, we observe what works well and what does not. It is when we see people having difficulties that we find ourselves thinking if there are solutions to remove these problems.
When we find that there are no solutions to remove the difficulty, we like to innovate and come up with solutions — we call this Human Factors Innovation, or HFI for short.